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The central purpose of content marketing is to create videos, blog posts, articles, podcasts, emails, and so on, that make you ideal customers say, "Hey! That's interesting and different ... I want to learn more!" And yet, we're all aware that the vast majority of B2B content is a little boring, a little dull, and little too paint-by-numbers and SEOd to death. The kind of content that makes your ideal customers say, "Meh. I've seen this before."
The B2B Content Show is about exploring why that sort of content is all too common and how B2B marketers can create content that speaks to your ideal customers' pain points in a way that makes them take notice and pay attention. Every episode features B2B marketing experts discussing the challenges they face and the strategies and tactics they use to escape the dreaded "sea of sameness" and produce content that makes a difference.
The B2B Content Show is produced by Connversa, helping you create a month's worth of content in 60 minutes.
